Alice Langton

D2C Email Campaign

To drive sales and showcase the Lovehoney Advent Calendar, we implemented a targeted direct-to-consumer email strategy. Regular emails were scheduled and tailored for our community, highlighting the calendar’s premium value, exclusive products, and seasonal appeal. These campaigns were designed to engage our audience, build excitement, and convert interest into purchases, contributing significantly to the product’s success.

Social, Influencer, and Affiliate Marketing

A mix of owned social media, influencer partnerships, and affiliate marketing played a pivotal role in the success of the Lovehoney Advent Calendar campaign. Our social channels were leveraged to create buzz and showcase the calendar’s premium features, while influencers amplified reach by sharing authentic, engaging content with their audiences. Affiliate marketing further expanded visibility, driving traffic and sales through trusted third-party endorsements. This integrated approach ensured broad audience engagement and contributed significantly to the campaign’s overall impact.

Launch Events

To build excitement and educate key partners about the Lovehoney Advent Calendar, we hosted several launch events with our brand affiliates. These events provided an opportunity to showcase the product’s unique features, highlight its premium value, and equip affiliates with the tools and knowledge to promote it effectively. By fostering enthusiasm and creating a buzz among affiliates, these events played a crucial role in generating anticipation and amplifying the campaign’s reach.

www.alicelangton.com

langton.alice.1@gmail.com